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BRAND STRATEGY

Brand strategy is a crucial aspect of a business success and we guide how a company defines and positions its brand in the marketplace. Our service encompasses all the decisions and actions taken to create, maintain, and enhance a brand's identity, perception, and reputation.

Citrus

BRAND IDENTITY

Formulation of brand name, logo, taglone, color palette, typography, and brand voice. Defining the core essence and personality of the brand.

BRAND MESSAGING

Formulation of a consistent and compelling narrative and messages used to communicate the brand's identity and positioning.

BRAND MANAGEMENT

Setting up an ongoing process of monitoring, evaluating, and adjusting brand strategy to ensure alignment with market dynamics.

BRAND PROMISE

Guaranteeing the value and experience that the brand offers to it's customers. Creating trust and loyalty by meeting customer expectations.

BRAND POSITIONING

Defining the target audience and their needs, nurturing a competitive landscape and differentiation with a valued proposition and perceived consumer benefits.

MARKETING

Marketing campaigns are crucial for businesses to reach their target audience, achieve their marketing goals, and ultimately drive business growth. We plan and execute to maximize results.

Stationary photo

SOCIAL MEDIA MARKETING

Leveraging on social media platforms to build brand presence, engage with customers and drive traffic.

CONTENT MARKETING

Creating and distributing valuable content to educate, inform, and engage potential customers.

INFLUENCER MARKETING

Collaborating with influential individuals to promote products or services to their following.

MARKETING AUTOMATIONS 

DATA ANALYTICS

Using software to automate repetitive marketing tasks and nurture leads effectively and efficiently. 

Tracking, measuring, and analyzing digital marketing performance to optimize campaigns and make informed decisions.

BRAND INCUBATION

We nurture and accelerate the growth of new brands from ideation to market launch and beyond. From refining concepts, develop branding and marketing strategies to securing funding for their ventures.

Green Juices

CONCEPT EVALUATION

Reviewing and assessment of brand concept for it's potential, market fit, and viability.

INVESTMENT READINESS

Preparing the brand for investor presentations by refining it's business model and financial projections.

BRAND DEVELOPMENT

Developing a comprehensive brand strategy, including identity, positioning and messaging.

MARKETING PLAN

Create a tailored marketing plan that outlines target audience, channels, and campaign strategies.

FUNDING & MENTORSHIP

Connecting incubated brands with potential investors and mentors to provide financial support and guidance. 

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